A market town in Leicestershire, England, notable for it's 3 Co-ops and high levels of racism due to lots of tories living there.
You do not want to go to Ashby De La Zouch, mate, They're a bunch of tory, racism jobbers there.
A large town in the East Midlands that used to be an average working class town but is now a shit hole full of poorly planned new build housing estates, 4x4 Range Rovers, charity shops and co-ops that all in all, has all the character of a wet dish cloth.
Also famous for being mentioned in the BBC television series Man Like Mobeen.
Don't go to Ashby-de-la-Zouch, it's a shit hole.