Bikewashing

When businesses, organisation, councils or politicians pretend to be supportive of or encouraging cycling when in fact they are not.

Councils give the impression that they are producing improvements to cycling without actually producing improvements to cycling.

Or a politician is pictured on a bike or has a profile picture of them on a bike, and they describe themselves as a 'keen cyclist' when everyone knows they are just there for a photo opportunity and don't want to improve cycling safety.

See also 'Greenwashing' but for bikes and cycling

Everyone knows that they talk a good talk when it comes to cycling, but in reality they don't care and don't want to make any improvements. It's all just 'Bikewashing' to make them look good.

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