Brandist

1. One who strongly prefers or dislikes a particular brand of clothing or other product

2. Refusing to wear one brand, such as Nike, with a piece of clothing from another company.

Look at Brad, he is not brandist. He is wearing a Nike shirt with Adidas shoes.

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Brandist

An individual that despises one or more brands no matter how good it is

Dave is such a brandist, he doesn't buy any of the brands I like.