Music style when any arrogant, particularly well-off, douchebag attempts to make "visceral" or sentimental music. Often written/performed to look cool and/or score with someone.
You hear frat-Chad put out an EP? It's total bro fi in an attempt to nail Amanda.
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Science fiction for bros or with high bro appeal. Mixing magic, aliens or other sci-fi tropes with girls, booze, partying, boobs, recreational drug usage, joking, pranks and sex are hallmarks of solid bro-fi.
Examples: Hot Tub Time Machine, John Dies at the End, Shaun of the Dead, The World's End and yes, Woody Allen's "Sleeper" might be the first.
Dude 1: Dude, "Dude, Where's My Car?" was an excellent bro-fi movie, dude!
Dude 2: Dude! Hells yeah doooooood!