Breaks the mold of the typical CEO. The Brogrammer of the executive ladder
Assigns nicknames to every employee of the company
Keeps it real by wearing American Apparel - because it is made in America
Believes that extending the boundaries set by common political correctness etiquette is another way of bonding with subordinates
My CEO is a BroCEO, today he brought beer for employees, because he is the CEO that you want to have a beer with
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