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characterizing an enthusiastic approach by a politician, a company to win over supporters, who were previously not in 'love' with them.
Microsoft went on a charm offensive to win over open source programmers.
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A phrase used to describe the interaction between male and female, specifically in the context of courtship, as if the man were bombarding the woman with his charm.
Usually, when someone is on the charm offensive, they tend to exclude or ignore others in order to channel all of their social energy in on one person, who they have designated as their goal.
The term can also describe female behavior towards a man.
1. Ricky: (Looking at Peter, who is standing alone with a woman at a party, probably in a corner) Wow, look at him go...
Ricky's Mate: Yeah, he's on the charm offensive for sure
2. Peter: (To Ricky) Sorry i didn't really catch you last night, i was on the charm offensive
Ricky: Yeah i could tell...I doubt you got lucky though- misdirected energy really..
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A concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour. Also, the production of inconsequential changes, clarification of existing policies or rewording of existing policies to give the appearance of reform.
They launched an insincere charm offensive to reduce the public blowback from their previous offensive stance, statements and policies.