Dei Shielding

When a company or individual uses the diversity, equity, and inclusion of a show as a shield against criticism.

The way it's done is simple. Create a movie or show and make the cast diverse as insurance. When the movie/show starts to flop, ignore all the sane criticism and cherry pick the most offensive tweets and pretend that it's the norm. Then proceed to blame the fans as toxic, racist, sexist, transphobic, etc.

Doing this gets you free publicity, and increases the reputation of your company with people who believe the narrative. You may also get more viewers who are curious about the controversy, or rabid supporters who then believe that watching the movie/show is a moral imperative for minority rights.

This basically ensures that even if the movie/show is bad, you will still get a return on the investment.

Prima: I don't know, this show seems pretty bad.
Coorporation: You just hate it because you are a scared little white man.
Prima: Stop gaslighting me with your Dei Shielding.

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