When a douchebag proudly brags about his douchebaggery (his douchebag behavior). This results in high-fives and/or "likes" from fellow douchebags, and makes everyone else shake their heads in disgust.
A: Did you see John's Facebook post about stuffing the waitress who wouldn't go out with him? He was actually proud of himself!
B: Yeah, his douchebraggery is pretty obnoxious.