Edvertisement

An Edvertisement is an advertisement that is intended to educate the individual about the product and or service. While it is intended to help in the purchase process of a product or service, it's first function is to educate on a topic relating to that product or service, with the second function being to prompt the person to act on the material and make a purchase decision.

The edvertisement for the paint roller will teach the individual that the best practice for applying a coat of paint is to state the roller. The fact that our roller allows for 25% more paint to be drawn into the fiber is the selling point.