Someone that decides to boycott something that has been in existence for over a decade just because someone on facebook tells them too.
Hey mate, did you hear about those fickle fools boycotting woolworths because some facebook page told them too?
I understand woolworths and every other company has had BEE policies for ages but some guy on facebook told me to boycott them so I will be a fickle fool and do just what he said.
I've never shopped at woolies but I'll jump on the boycott bandwagon because I'm a fickle fool.