The hobby of reviewing ever place you step foot in on Google Maps.
A practice mastered through the art of not sleeping and bein' so bored.
The review may be good, bad, indifferent, business help/hurt , ect.
Your reviews then make you something of a "helpful person" to all the jerks that live around yinz.
Last night I couldn't sleep and nothing was on the tube so, I went on Google maps to go G-mapping the local restaurants I've dined at.