A holiday beginning on October 31st and spanning through to December 31st, created to facilitate the retail season;
A season completely devoid of any spiritual, social or religious significance, devoted solely to bolstering the sales of National mega-chains;
A new opportunity for Hallmark Cards to create a non holiday
"Don, have you started your Halthanksmas shopping? Its getting late - yesterday was Labor Day!"
"Last year my parents really missed the boat on the Halthanksmas shopping sales, and the new Nintendo DS add on were all sold out by October- I'm so pissed",
"I can't believe I forgot to get Doreen a Halthanksmas card ,and gift certificate to Wal-Marts- I'm such a shitty boss...."