When you will do absolutely anything to impress hipsters to gain a following. Pronouncing words with a unreasonable flair, referencing books that are out of print or long forgotten bands that 'deserve a comeback'. Started with Chris Hardwick's need for approval by demeaning himself in anyway possible.
Steve : "What's wrong with Tom? He's wearing a scarf in the middle of summer"
Toby : "He has no friends, so he is trying to impress hipsters"
Steve : "Full blown Hardwick's Disease"
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