Hollywood Effect

Using a celebrity or high profile individual to add status, glamour, or recognition to a project.

Usually advertising, a charity or a religion.

If we are gonna sell this shit to the public we need to add the Hollywood Effect.

This cult must be a real religion because it has a Hollywood actor as a member.

I'm gonna buy this product because - insert name - uses it.

advertising marketing public relations voice overs celebrity endorsment religion kabbalah scientology viral politics meme propaganda anonymous Tom Cruise Madonna

Hollywood Effect

When the art and entertainment tainted by investors (yeah, Big Company) and governments (yeah, Big Government, RIAA, ESRB, censorship committee, whatever) who know nothing about art, so it render arts and entertainments to become a mere cash cows rather than self actualisation of the artists

Everyone around the world must grow up from their Hollywood Effect phase and learn from Japanese Art and Entertainment Industries

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hollywood effect

when movies change people’s perceptions of certain things, or make people believe what is, in fact, not true

i used to think jocks were all stupid, but i guess that was just the hollywood effect