Hyper-casual

A mobile game genre.

Hyper-casual games are games that take a simple concept (for example, having a moving arrow that rotates when clicked) and create levels with it.

Many hyper-casual games have endless randomly generated levels instead of a set of pre-made ones. This is partly to speed up the development and partly to not make the user bored and uninstall the game.

Hyper-casual games are always very simplistic and most use minimalist design to focus on the gameplay. Many of them use one-touch gameplay too. All this makes it extremely easy for a new user to get into the game and become addicted to it, which many users do.

Sometimes, the game has an in-game currency that can be obtained by playing or paying and can be used to change the user's character, save lives or other stuff that might change the visuals or make the gameplay easier.

Other than a big play button that takes you to an endless, randomly generated level and optionally a character-selecting menu, there's usually not much else on the game menu.

These games are mostly created by companies because of the development speed and easy monetization and usually hit the trending tab on Google Play and App Store after which they are forgotten about a week later.

Person 1: Hey man, have you heard of this new game called "Rider"?
Person 2: No, what is it about?
Person 1: Oh, it's just another hyper-casual game by Ketchapp.