Infinite Sustainability

Establishment of a "business for good" eco-system whereby two things will occur: (1) sourced materials which are natural and good from Earth, will ultimately naturally biodegrade back to Earth when discarded versus polluting soil and plasticizing our Ocean; and (2) a business model which gives back more to nature than it takes to create from nature.

This is also called Regeneration, an eco-system that sees business as a collective force for social and environmental good.

Truth story, "Sustainability" as a word has been hijacked by many to check the box; it is ambiguous, challenging to define, and nearly impossible to model. Regeneration is tangible, modelable and measurable.

One Golden Thread is Fashion For Benefit dedicated to create comfort clothes for the conscious collective, with a model of regeneration, where for every item sold, a tree is planted, giving back more to nature than it takes to create from nature - that is infinite sustainability.