The phrase used to identify a group of people that are gifted with high levels of narcissism. These people demand that their feeling are more important than known facts and demand we bow to their "More Important" needs to use terminology and verbiage of their own creation and reinforce their small sense of mutually developed pseudo-reality.
Which again is why facts stay away from this movement. as facts do sometimes hurt feelings. And hurt feelings destroy the reality bubble they reside in. So they fight reality by calling those that come with facts name such as xxxphobe etc. Public shaming that bring facts to where they are now being written again to include feelings. Not generally a real threat in small groups, large groups expect herd mentality and violence as they can only hold 1 thought at a time.
Gary just got into it with the director of It's About ME!! Movement today. Their leader didn't like he prepared a speech for next session that included same sex spaces again.
"I will"