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The act of surrounding oneself' with glaringly less attractive individuals in order to deceptively increase oneself' ego/value.
That girl isn't that pretty dude, look at her friends, total Jesus-effect.
When your mates are losing so hard in trivia you do a shoey with sardines and beer to get back up to scratch
Cheers youngy
Boys were getting fucked up so I had to pull out The Baby-Jesus Effect