LiMAX

It's fake IMAX. It's the type of IMAX that your local crappy Regal theater would promote. If you look at the size of a real IMAX screen and compare to a fake one, there's a huge difference.

BILLY: Hi Joe. Do you wanna go see the new Marvel in IMAX?

JOE: Is it at that Regal?

BILLY: Yeah.

JOE: Nah. That's not IMAX, it's LiMAX