When you have a funny non-white first name and you change it to make white people not fear you and trick them into liking you.
This stems from Nikki Haley the South Carolina Politician changing her name so she can fit in with South Carolina Whites. Her real name is Nimarata Randhawa.
**Looking at my Chinese friend Jason's passport**
Anup: Oh, why does your passport say Jiang, not Jason?
Jason: Oh, my real name is Jiang but I tell everyone to call me Jason so I can trick white people into feeling comfortable around me
Anup: Oh gotcha, you Nimarata'd your name. Nice, ya. I probably should have done that, I woulda gotten farther in life.