Coined by RedLetterMedia.com on Episode 13 of Best of the Worst, Non-medy is the opposite of comedy, used to describe the phenomenon of being in a normal state until experiencing a bad joke, which elicits a frown and pushes the viewer into negative laughter.
"There are jokes that make you laugh, okay? And then there are jokes that you have no reaction to. But every now and then there's a joke so bad, it makes you less laugh. Like, you'll just be sitting there normal, and then the joke will happen, and then...(frowns)...slightly less smile, even though you weren't smiling. And that is called Non-medy." - Rich Evans, Best of the Worst