Panvertising

A modern form of human directional advertising that involves individuals standing in public spaces such as sidewalks, freeway off-ramps, or near gas stations, holding signs to promote local businesses, services, or other ventures. Often framed as an exercise of free speech, panvertising is characterized by its grassroots, direct-to-audience approach and its strategic placement in high-visibility areas to maximize exposure.

A new local business has embraced panvertising, a creative mix of panhandling and advertising, as a grassroots strategy to promote their services and connect directly with the local community in high-traffic public areas.