Recontextualization

transitive verb

1. A process that extracts text, signs or meaning from its original context (decontextualization) in order to introduce it into another context. Since the meaning of texts and signs depend on their context, recontextualization implies a change of meaning, and often of the communicative purpose too. Recontextualization at three different levels: 1) Intratextual 2) Intertextual 3) Interdiscursive.

2. The dynamic transfer-and-transformation of something from one discourse/text-in-context...to another.

“There is extreme power in the arrangement of images, and postmodern art uses recontextualization as a tool all the time to construct new meanings.”

“Found Magazine,” created by Davy Rothbart and Jason Bitner and based in Ann Arbor, Michigan and New York City, collects and catalogs found notes, photos, and other interesting items, publishing them in an irregularly-issued magazine, in books, and on its website. Their entire publication is based on the process of recontextualization.

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