BMWs answer to the Japanese and Italian dominated superbike market. The motorcycle was introduced in 2009 and changed the superbike industry forever much like the originalbYamaha YZF-R1 or the original Honda CBR900RR FireBlade. It too revolutionised the superbike industry with it's amazing electronic rider aids, ever since the S1000RR's release, all other manufacturers notably the Japanese and Italians have been playing catch up. The S1000RR is also comfortable for daily use and features cruise control and heated grips, rare features on a super sportsbike. The bike is also well known for it's asymmetric face, which unfortunately, as a design, wasn't carried over to it's latest iteration. :(
Guy 1: Woah, is the a Gixxer???
Guy 2 : Nah, that's an S1000RR brah, way more sophisticated than that Suzuki squid machine.