Spinup

When a corporation or existing business creates a separate team (built from employees and / or contracted staff) to search for a repeatable and scalable business model.

In the same way a start up is these devisions are in a phase of development and research for markets.

This approach is rare as most companies tend to acquire existing assets in the market rather than build from scratch themselves.

IBM created a spinup 'Lenovo' to go after the portable PC market. (This statement is actually not true as Lenovo acquired IBM's PC business. )

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