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Undorsement is the act of paying someone to NOT endorse you or your brand. The opposite of "endorsement"
Wow, The Situation was offered quite an undorsement by Abercrombie & Fitch
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unΒ·dorse /enΛdΓ΄rs/ Verb
1. Renege one's public approval or support of.
2. To not recommend (a product) in an advertisement.
Also: Undorsed, Undorsement.
In its latest publicity stunt, the racy teen retailer is offering to pay Mike "The Situation" Sorrentino β the "Jersey Shore" reality show cast member known for showing off his abdominal muscles, to not wear its merchandise. Abercrombie, effectively undorsed The Situation.
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The act of telling people who NOT to vote for, buy from, or otherwise support.
As a staunch Republican, I will undorse Hillary Clinton in '08.
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When the brand pays a celebrity to ask them not to use their product for fear that it would tarnish the brand.
Opposite of endorsement.
The Situation received an undorsement when Abercrombie & Fitch offered him "a substantial payment" not to wear its clothes after it revealed it was "deeply concerned" that the 29-year-old "could cause significant damage" to the brand's "aspirational nature".
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declare one's public disapproval or fear of.
In the interview the other night, Clinton smuggly undorsed Sanders.
Smug Hillary saw Bill in the White House with the cigar but she didnβt undorse him.
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When a lifestyle brand offers a celebrity money not to be associated with their brand or products.
The fashion world was abuzz today with news of a potential undorsement deal between lifestyle brand, Abercrombie & Fitch and Jersey Shore's 'The Situation.' Apparently Abercrombie & Fitch has offered 'The Situation' a "considerable" amount of money not to wear their clothes.