It stands for what would Mr Rogers do? The intention is to ask one's self if Mr Rogers was in a similar situation, what action would he take.
It is a play on the acronym "WWJD" and often used by non-religious people or people who do not want to come across as haughty.
The lady is small dog crazy and everything I could think of to say would probably trigger her so I asked myself WWMRD?
I gave her a big hug and told her that it was okay to be afraid. And when we are afraid we have to look for the helpers.
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From Firefly (TV Series): What Would Malcolm Reynolds Do?
WWMRD - What Would Malcolm Reynolds Do?
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