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the attribution of a bestial nature or animal characteristics to something nonhuman, or the representation of an abstract quality in beast form.
what that horse is doing is a beastification of what I am gonna do to you!
The tendency of media uploaded to youtube revolving around challenges to always be raising the stakes and creating as much tension as possible in an effort to keep the viewer engaged.
stay the longest duration inside an active tornado to win 1000 liters of crude oil, that is a prime example of the beastification phenomena!
A term coined by Cary Huang to refer to the act of YouTubers having to constantly outdo themselves with every subsequent video. It could also refer to the number of YouTubers copying Mr. Beast, often verbatim and sometimes word-for-word. It is often cited as a problem on the platform.
"The Mr. Beastification of YouTube is ruining the platform! We must stop Mr. Beastification!"