coke and fries halo

Back in 2007 you go to burger king and get a coke and fries halo. This was to market halo 3 which was set to release later that year. In this promotion they put halo on coca cola and fries featuring master chief and the release date of halo 3. Becuase of this, we have come and fries halo

Person from 2007 1: have you heard of coke and fries halo?
Person from 2007 2: isn't that to market halo 3, which is set to release later this year?