When someone appears to be nice, but their niceness is actually contrived and calculated solely to further their career.
"That guy from the boyband was really nice to my sister".
"Nah, it's just commercial niceness to help him sell more records".
"She was all happy and friendly to my face, but behind my back she was bitching about me"
"That's commercial niceness for you".
"I find Carol Smilie's brand of commercial niceness very irritating".
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