ego-engineering

When an Engineer is consumed with self-esteem and glory, that despite the downfalls of the supporting product, environment, or company, and subsequent technical debt they are surrounded with (and possibly creating), they assist on creating the "shinny" new thing, and taking all the glory for its bloated success.

James Bond loved being in the spotlight so much, that he sacrificed the integrity of his work and well being of his team, to speedily re-created the company website on his own without consulting his team members. The results worked well, for 1/2 of all customers, but hey! Its really shinny! His ego-engineering communications and broadcast got him promoted, though he continues to break and create technical debt for the Company.