fauxthentic

(adj)Fake, but trying hard to appear real.

When a politician tries to be just a regular gal, she's being fauxthentic.

Pleather is fauxthentic.

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fauxthenticity

The conscientious, studied, and contrived attempt to appear authentic, graceful, and natural.

Clementine was full of fauxthenticity the other day, after hitting Urban Outfitters and American Apparel in one afternoon -- it costs a lot of money to look so poor!