to improve one's appearance by any means necessary. More extreme measures include: steroid use. hair transplants and plastic surgery.
jonathan went from a sub2 to a HTN by “hardmaxxing”.
When one goes to the greater lengths (EX: surgeries, leg lengthening, etc) to achieve looksmaxxing, or a being more attractive
person1: “bro you haven’t worked hard enough, start hardmaxxing”
person2: “i’ll try leg lengthening and hair transplants”