heinerscheid

Doing the complete opposite of what should be done and destroying yourself in the process

Bud Lite pulled A heinerscheid by pissing off all of its customers

Heinerscheided

Destroying your reputation while costing your employer billions by completely failing your assignment and doing the worst possible thing you could ever do, thus forcing you to delete all social media and crawl under a rock to hide from the backlash.

“She Heinerscheided her career and was forced to change her name, get plastic surgery, and leave the country forever”

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Heinerscheid

The process of letting woke company ideology get in the way of common sense, to the point of it costing you billions in revenue and/or market capitalization, and when such mistakes are realized, instead of pivoting to normalcy you double down thus destroying the company in the process.

Costanza just hired Ravi from Harvard to reinvigorate our brand, I hope he doesn't pull a Heinerscheid and take us down in the process.