The phrase often associated rapper xxxtentacion after his death in June 2018
The phrase came after a theory around X’s death, often accompanied with the phrase “it’s for his album No Pulse”, despite the fact his real third album had been announced as “Skins”
The phrase, while not used today, was spearheading the X isn’t dead conspiracy theory.
Person 1: Yo did you hear XXXTentacion died?
Person 2: He isn’t dead, it’s for his album No Pulse
Person 1: You actually believe that shit?
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