The kind of affirmation that men prefer to give and receive, as opposed to the empty praises that women often exchange.
Encouragement vs. Mancouragement
"You look great in that dress sweetie"
vs
"It looks like crap, but it don't matter bro"
Encouragement vs Mancouragement
"All that matters is that you were a good sport"
vs.
" Dude, you totally dominated that competition"
Mancouragement is always focused on substance as opposed to feel-good platitudes or appearances.
"Baby don't give me a bunch of bs, I need mancouragement"