1) A popular book that just isn't good enough.
2) When a popular author brings out a crap book. (often used as 'to come ovono' or 'go onovo')
(derived from 'ovo' and 'no'- egg and no.
1) 'And I said- "Lord, the Harry Potter set are basically ovono!"
2) 'Tony Parsons has came onovo with his new book, The Maggot was Born'