this is the same exact ad of oyun.se, which (thank god) got taken down. Oyun.se is an ad that would pop up on the right side as an ad that follows you as you scroll down. It was later taken down, and then oyun.fr popped up. Oyun.fr would be found somewhere on the definitions area as you scroll down. The ad shows a spider man character but suggestive, usually with the caption "the most addicting game ever!" to lure people into visiting the website. The suggestive look is also a bait. Most likely a scam or an IP grabber.
oyun.fr is nothing different than oyun.se.