playing coy

to avoid giving direct answers, a shy manipulative way to keep your information to yourself

Ben: i asked Kye about the fight but he wouldn’t tell me anything i didn’t already know
Eli: i’d say he’s just not a rat, but Kye is always playing coy

playing coy

To be perceived as naïve while in reality you are being ignorant at someone else's expense. Usually for entertainment purposes.
Playing "dumb"

"I was just playing coy earlier when I yelled at you to get back to work. I knew you were on your lunch break."

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