Pretentrification

Noun. The trend whereby everyday items and activities are given grander, more impressive sounding descriptions in order to fool the hard of thinking into believing they are better than they really are and that paying fives times the going rate for said items is good deal.

E.g. ‘Vermont Mountain Lakes Shade-Grown Double-Hopped Not Quite Pale Ale’ or ‘handcrafted artisanal stone ground malted sourdough’ or ‘Vengabus party classics, a new compilation hand curated by DJ Byron Smegly available on 180g single origin fair trade vinyl’

Pretentrification can be found everywhere but reaches its peak where there are high densities of beardy hipster types who think covering themselves in tattoos and dressing like Victorian lumberjacks is the height of satorial elegance.

Radio DJs do not curate their shows, they play music and talk. Another example of the unnecessary pretentrification of the English language