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An strategy used to manipulate unfavorable Internet ratings, opinions or other social-media emergencies by displacing them from awareness with massive amounts of alternatively engineered content.
Kripes! We just got super-flamed on Twitter and it's contagious. This could cost us millions if it spreads to the news-feed--mobilize the forces, we gotta push that shit down!
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Metaphorical shit being pushed from your supervisor to you
My boss was pushing shit down a chain last week and now I have a new project.