When a hoe decides she wants to be a wifey.
Usually characterised by a purge in social media; replacing pictures of late night escapades with wholesome content that might hopefully trap an unsuspecting partner.
“Haven’t seen that girl on the club scene or on social media hitting up everyone’s DMs recently!”
‘Oh yeah? She’s probably rebranding. Looking for a man or something...’
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Buying cheap clothes and sewing expensive brand-name tags on it so it look like you spent a lot of money.
See also: Bull-ballin'
I bought a pair of Levi's and ironed on a Red Monkey label. You can't even tell they were rebranded!
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when a person, usually with a stan/fan account, switches the subject of their account completely from one fandom to another
twitter stannie: being multifandom is so fun omg
instagram stannie: i cant keep up with multiple fandoms so i just rebrand every few months lmao
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