selfie-promotion

To take a selfie in the act of performing a good deed or while doing something "cool" and subsequently texting or posting said picture to social media so as to show what an extraordinary person you are

Girl 1: Rachel is so successful - it's pretty awesome to see all the cool things she's doing to give back to her community

Girl 2: You mean all her Facebook posts? Have you met Rachel? That's all just selfie-promotion