comes from the marshalltown, iowa dialect which is 1) low income person or persons aka trailer trash. 2) multi-cultural term including all ethic group for "white trash." 3) Any article or item which is not seen in a middle or high class neighborhood.
The guy wearing the deer antlers and cowboys boots is shoum.
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A phrase said after something of no irrelevance or a lame statement is made.
Or used after a lame or corny ass joke
Dee: Why did the coffee file a lawsuit? Because it got mugged!
Shamar: Shoum Bitch!