stern effect

The contents in Howard Stern's radio talk show were so provocative and offensive that the show lovers and haters can't seem to turn him off but to keep listing to him just to see what he'll say next therefore creating an effect of a hating audience toward a specific entertainer to keep watching or listening to the performance just to see what kind of crap he/she can come up with even though it is not what the audience want.

LonelyGirl15 has a great stern effect on youtube viewers because the people who hate her can't wait to watch her newest youtube videos and leave bad comments about her or her videos.

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howard stern effect

A phenomenon caused where those who hate someone actually pay more attention to you than the fans do.

Paul: If they hate him so much then why do they listen?
Peter: It's the Howard Stern Effect, they want to hear what he'll say next.

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