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Me: My boyfriend practices neomasculinity, you jealous?
My friend: yeah.
An Article with a title designed to make the reader want to hear about it, they often will claim to improve your life in some way.
Examples of commonly found clickbait:
AMERICAN BILLIONAIRES WANT THIS VIDEO BANNED!
69 FOODS THAT ARE ACTUALLY BAD FOR YOU!
NEW GENIUS PILL LEGALIZED
THIS AMERICAN MOTHER MAKES $2000 DOLLARS A DAY FROM HOME.