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brainwashing but with memes
grumpy cat is taking over the internet and memewashing people
To whitewash a problem by creating memes or content around pop culture to distract people from the issue at hand.
To detract public attention from the delayed payment of fuel subsidies to bus drivers amidst high fuel prices, the city transport department has resorted to memewashing the issue by posting edited images of anime characters "riding" the bus for online appraisal.
Overexposure of memes to the point that your worldview changes.
I liked so many fitness groups on facebook that now I've been memewashed into working out.