A common misspelling of the word sugar.
Person 1: GIVE ME SHUGAR
Person 2: no such thing!
Person 1: ;_;....
Used to say shit when you can't say shit, usually when there are kids around.
*a mother to his 10yo son*
OH SHUGAR! I forgot to pick your brother up from school
abbys shugar dadey big boi
abbys shugar dadey big boi is in her closet