Used to refer to a bizarre, confusing, or nonsensical analysis or research, typically one from which it is difficult to extricate oneself and must utilize altered evidence.
Reminiscent of Reddit user Punjabi-Batman who conducted extensive analysis into the alleged Malaysia Airlines MH370 Portal dissapearance videos by manipulating the videos (changing color values, frame by frame, AI video enhancing) to find minute details in order to attempt to prove their credibility. He also would make videos on Android and comment in round about ways to obfuscate original sources.
If you go down a Punjabi-hole you might start to convince yourself.