If you try to attract women with cheese, you‘re gonna end up with rats.

If you try to hard to portray yourself as a certain person (e.g. being rich) in a dating market and don’t sell yourself as a personality at all. You are going to attract people who are only in for the money.

Abba: Dang! this rich dude got robbed by one of his ONS.
Preach: If you try to attract women with cheese, you‘re gonna end up with rats.